Product · Sales and marketing

Outbound Desk

Software for outbound sales without an SDR. Every morning it finds the companies with a reason to hear from you right now (they are hiring, they raised money, the founder posted), finds two people there and checks their email works, and drafts a three-step email sequence in your voice. You read each email and approve it; it goes from your own inbox. Replies land in one queue with the next step suggested. Meetings get a one-page brief. Your CRM stays the record. Nothing reaches a prospect without a person.

For founders and small sales teams selling to businesses

8agents, each doing one small job
1coordinator you can chat with: Remy
6rules the pack ships
1screen: the desk, with five pages
Outbound Desk desk
The outbound desk on a Monday morning: five live numbers, drafts to approve and send, replies to handle, Remy the coordinator, this week's meetings.
Who it is for

Is this desk for you?

The pack is built for a person or a small team doing outbound to other companies. It fits three kinds of team.

A founder doing their own sales

You have no SDR and no time to research 30 accounts a week. The desk does the research and the drafts; you spend 20 minutes a day approving and replying.

A small sales team of 2 to 10

Each rep approves and sends their own drafts from their own inbox. The team shares the accounts, the signals and the sequences. The CRM stays the record.

A sales or marketing team inside a large company

A regional or product-line team in an MNC running targeted outbound to named accounts, with compliance rules that require a person on every send. The desk gives them that by design.

Which departments use it inside a large company

Sales / Business DevelopmentSignals, contacts, drafts, the send queue, the reply queue, meeting briefs.
Marketing / Demand generationSignal-based lists and the sequences by persona; reply rates by sequence every Monday.
Revenue OperationsThe CRM sync: companies, contacts and deals created and updated as the desk moves.
ComplianceDo Not Contact honoured before a contact exists; every send by a named person, recorded.
Not a fit if you want mass email blasts, automated LinkedIn messaging, or software that sends without a person reading each email. This pack does none of those on purpose.

Where it fits in your day

1 · SignalsEvery morning: who has a reason to hear from youHiring, funding, news, a founder post, a tool change. A strong signal makes an account Ready.
2 · People and draftsAgents find, verify and write, never sendTwo or three people per account, email verified, Do Not Contact checked, three emails drafted from the signal.
3 · You approve and sendOne click on the deskRead the email, fix a word, Approve and send. It goes from your Gmail.
4 · Replies and meetingsOne queue, one briefReplies classified with the next step suggested; a one-page brief before every meeting.
The one rule

Everything the software produces is a draft for a person. It never sends an email or a LinkedIn message on its own, never replies to a prospect, never books a meeting without approval, and never writes to anyone on the Do Not Contact list.

The desk · Screen 1 of 5

Today: approve, send, reply

The 20-minute morning. Five live numbers. The drafts due today, each with Approve and send. The replies that came in, classified, with a suggested next step. Remy beside them. This week's meetings.

Today: approve, send, reply
The Today page. Drafts to approve, sent, replies to handle, meetings this week, ready with no contacts; Approve and send with Approve / Skip / Edit; replies to handle; Remy; meetings.
Approve and send

The email goes exactly as shown, from your own Gmail. The contact moves into the sequence.

Skip

The touch is not sent. The sequence pauses for that person.

Replies to handle

Interested, not now, referral, out of office, objection, unsubscribe. The next step is suggested; you decide and reply yourself.

The desk · Screen 1 of 5, lower half

Today: meetings and what Remy did

This week's meetings with their brief, and Remy's recent work.

Today: meetings and what Remy did
Meetings this week and What Remy did this week.
The desk · Screen 2 of 5

Accounts: where the pipeline sits

A heat map of accounts by tier and stage, signals by kind, the accounts that are Ready but have no contacts yet, every contact, and the pipeline board. One button adds an account by hand.

Accounts: where the pipeline sits
The Accounts page. The heat map, signals by kind, ready with no contacts (Find the people / Park), contacts (Draft again / Do not contact), the pipeline board, Add a target account.
Find the people

Runs the contact finder for one account now.

Do not contact

Adds the person to the Do Not Contact list. No agent will write to them again.

Park

Takes an account out of the flow without deleting anything.

The desk · Screen 2 of 5, lower half

Accounts: contacts and the board

Every contact with their verification status and persona, and the accounts board by stage.

Accounts: contacts and the board
Contacts and the pipeline board.
The desk · Screen 3 of 5

Signals: the reasons to write

New signals to use or ignore. Any account can be researched now. All signals for the record.

Signals: the reasons to write
The Signals page. New signals with Use / Ignore, research an account with Research now, all signals.
Use

The signal becomes the reason to write; the account moves to Ready.

Research now

Runs the signal scout for one account immediately.

The desk · Screen 4 of 5

Sequences: what is working

Touches by status, replies by kind, the sequences by persona, every touch, and the Do Not Contact list.

Sequences: what is working
The Sequences page. Touches by status, replies by kind, sequences, all touches, Do Not Contact.
The desk · Screen 5 of 5

Automations: switches, guard rails, approvals, history

Every automation with its switch. The pack's guard rails. Everything waiting for your Approve. The record of sends, research runs and inbox checks.

Automations: switches, guard rails, approvals, history
The Automations page. Switches, Guard rails, Waiting on you, sends, research runs, inbox checks.
The desk · Screen 5 of 5, lower half

Automations: the record

Every send, every research run and every inbox check, with duration and what it touched.

Automations: the record
Run history for sends, research runs and inbox checks.
The forms

Adding an account by hand

Most accounts come from the scout. When you meet someone, one short form adds them and the desk takes it from there.

Add a target account from the Accounts page.
The coordinator

Remy, Outbound Coordinator

Remy is a software colleague you can chat with. Remy runs the morning queue, knows which agent to use for what, and turns a sentence into a plan you approve before it runs. Remy never sends anything.

Remy, Outbound Coordinator

Every morning: the touches due today, the new replies, the meetings in the next two days without a brief, the accounts that became Ready overnight with no contacts. Tools: Gmail, Google Calendar, HubSpot, Turtle Notify.

Example. You type "What is due today?" Remy replies: "Six drafts due, all on the Today page. Two replies: Lena at Pinewood is interested (slot offered), Omar at Orchard says January. One meeting Thursday with no brief yet. Want me to write it?"

What talking to Remy looks like

You typed a question. Remy turned it into a short task and started reading the tables. Reading is allowed on its own; anything that sends or books stops for your approval.

Remy's page after the question: the task running step by step, tracked in the task list on the right.
The 8 agents · 1 of 2

Finding the reason, the people and the words

An agent does one job. It starts on a schedule, when something changes, or when Remy asks it. It reads your tables and your playbook, writes its result into the record, and stops. Only one agent ever sends, and only after a person approves.

Signal Scout

Every morning it looks for hiring, funding, news, posts and tool changes at each account you are researching, writes them as signals, and moves the account to Ready when the signal is strong enough by your playbook.

Example. "Beacon Analytics raised a seed round on Tuesday and is hiring a Head of Sales. Strong signal. Account moved to Ready."

Contact Finder

When an account is Ready, it finds two or three people matching your personas, verifies their email, checks the Do Not Contact list, and creates the contacts.

Example. "Beacon: Kwame Mensah (founder, email valid), Aisha Bello (head of sales, email risky). Not on Do Not Contact."

Message Drafter

Writes each of the three emails from the account's signal and your playbook's voice, under 90 words, never from a template alone. Creates the touches with due dates. Never sends.

Example. "Kwame, congrats on the seed. Most teams at your stage hire an SDR six months too early..." Three emails, due today, in four days and in nine.

Email Sender

The only agent that sends. When you approve a touch, it sends exactly that subject and body from your Gmail, records it, and moves the contact into the sequence.

Example. You click Approve and send on the Beacon email at 9:12. It leaves your inbox at 9:12 with exactly the words you read.
The 8 agents · 2 of 2

Replies, meetings, the CRM and Monday

The jobs that fall through when replies come in during a busy week.

Reply Handler

Every 30 minutes during the day it reads your inbox for replies to sent emails, classifies each, writes a suggested next step, pauses the sequence, and adds unsubscribes to Do Not Contact. Never replies.

Example. "Lena at Pinewood: Interested. She asked for Thursday. Suggested: offer Thursday 3pm and send a calendar invite." You reply.

Meeting Brief Writer

When a meeting is booked, it writes one page: who they are, why now, what was said, what to open with, what they care about, the likely objections.

Example. "Pinewood Creative: 9-client agency, hiring an account manager. Open with the Friday reporting problem she mentioned. Objection to expect: we already use a tool for this."

CRM Sync

When an account's stage changes, it creates or updates the company, the contacts and the deal in your CRM, so the CRM stays the record.

Example. Pinewood moves to Meeting. HubSpot gets the company, Lena as a contact, and a deal at the meeting stage. The audit trail shows what changed.

Monday Digest

Sends, replies, meetings, reply rate by sequence and by persona, accounts gone stale, and three things to decide this week.

Example. "18 sent, 4 replies (22%), 2 meetings. Founder sequence replies at 31%, head of sales at 9%. Decide: retire the head-of-sales sequence or rewrite it."
Your data

8 tables

Tables are where everything is stored. They look like spreadsheets and your team can open and edit them. Your CRM stays the record; the desk holds the working queue.

TableWhat is in itStages
Target AccountsThe companies worth writing to, each with its reason to write now.Researching → Ready → Writing → Sequenced → Replied → Meeting → Won · Lost · Parked
SignalsOne row per reason to write.New · Used · Ignored
ContactsThe people at each account, verified before anyone writes to them.New → Drafting → In sequence → Replied → Meeting · Do not contact
SequencesThe three-step sequences by persona.One row per persona
TouchesEvery drafted email, one row per step.Drafted → Approved → Sent → Replied · Bounced · Skipped
RepliesEvery reply, classified with a suggested next step.New · Handled
MeetingsBooked meetings with the brief.Pending · Held · No show · Rescheduled · Won · Lost
Do Not ContactEmails and domains the desk must never write to.Unsubscribed · Bounced · Competitor · Customer · Asked
Your playbook and tools

The software knows nothing about who you sell to except what the tables and your playbook tell it.

Outbound Playbook

One document: who you sell to, the signals that matter, your voice, and the rules every draft follows. Every agent reads it. Replace the starter text with your own; paste in ten emails that worked.

Example. Add "never mention a competitor by name" and the drafter stops doing it from the next email.

Tools connected at setup

Apollo and Hunter (platform keys)Serper (platform key)GmailGoogle CalendarHubSpotTurtle Notify

  • Apollo and Hunter (platform keys). Company research, people search and email verification. Nothing to connect.
  • Serper (platform key). News and post search for signals. Nothing to connect.
  • Gmail. Sending the emails you approve, from your own inbox, and reading the replies.
  • Google Calendar. Meeting invites, sent after you approve.
  • HubSpot. The CRM sync. Swap for another CRM at install.
  • Turtle Notify. Built in. Sends the Monday digest by email.

The desk uses whichever AI model your company has already connected. You do not choose or manage a model for each agent.

When things run

The weekly timetable

The scout, the finder and the drafter run from day one. The reply handler and the digest are off until you switch them on.

AutomationAgentWhenShips
Look for a reason to writeSignal ScoutWeekdays 07:00On
Find the peopleContact FinderThe moment an account becomes ReadyOn
Draft the sequenceMessage DrafterThe moment a contact is foundOn
Send an approved emailEmail SenderThe moment you approve a touchOn
Write the meeting briefMeeting Brief WriterThe moment a meeting is bookedOn
Keep the CRM in stepCRM SyncThe moment a stage changesOn
Check the inbox for repliesReply HandlerEvery 30 minutes, 8am to 6pmOff until you switch it on
Monday digestMonday DigestMonday 08:00Off until you switch it on

Buttons on the desk run agents too. "Research now" runs the scout for one account; "Find the people" runs the finder; "Draft again" runs the drafter for one contact.

How approvals work

A person is always between the software and the outside world

Two things always need a person. The software stops and waits at each one.

1 · The send queue

Every email leaves through Approve and send on the Today page. You read the exact subject and body. It goes from your own Gmail with your name on it. Skip means it never goes.

2 · Anything outside the queue

If an agent or Remy tries to send from a chat, a schedule or the API, or to create a calendar invite, it stops. The message appears in Approvals. You read it and click Approve or Deny.

3 · Plans

When you give Remy a task, Remy writes a plan and shows it first. Approve and run, change it, or cancel.

Approvals
The Approvals page for the outbound workspace. Remy tried to send an email from chat; it is held. You see the recipient, the subject and the full text before you approve.
Who approves. Owners and admins, by default. A waiting message expires unsent after 24 hours, and the admins are reminded after 4. An approver going on holiday can hand their queue to a colleague, and every decision made that way records both names. Every approval is written to the audit trail with the name, the time and the message as approved.
Rules the software must follow

Six rules the pack ships, and the built-in ones

A rule is checked before every single thing the software tries to do. The pack installs six rules of its own on top of the standard ones every workspace starts with.

Nothing goes to a prospect without a personNeeds a personEmails leave only from the send queue. Anything sent from chat, a schedule or the API is held.
No LinkedIn messages by an agentNeverLinkedIn notes are written by the desk and sent by hand. Automated LinkedIn messaging is blocked.
Nothing deletesNeverThe software cannot delete a contact, an email or a CRM record.
Meeting invites need a personNeeds a personRemy can find slots. Sending the invite waits for approval.
CRM changes are recordedLoggedEvery company, contact or deal the desk writes to the CRM shows in the audit trail.
No bulk export of people dataNeverContact data stays in the desk and the CRM.
Built-in rules on topNeeds a personThe standard rules every workspace starts with: sending, deleting, permissions and payments need approval; bulk export is recorded.
The list of rules for the outbound workspace.
The overview: active rules, alarms, anything waiting for review, personal data masking.

Everything is recorded

For every run you can see which agent ran, why it ran, every step it took, and every rule that checked it. Passwords and card numbers are blanked out before anything is stored.

Audit trail
The audit trail for the outbound workspace: approved sends from the queue, a chat send held, CRM writes recorded.

Spending limits

A monthly budget with a warning level and a hard stop. Research tools cost money per call; the budget caps it.

Personal data

Contact details are masked in what the software reads and writes. Every key is encrypted. Do Not Contact is checked before a contact exists.

Deliverability

Every email is sent by a person from their own inbox, one at a time, to a verified address. No blasts, no shared sending domain.

Who can see what

The desk is shared with the team. Each person sends from their own Gmail. Only owners and admins change the layout.

What it saves

Hours back for a founder doing outbound

These estimates assume one person writing to 30 new accounts a week with a three-step sequence. "Before" is the time by hand; "after" is the reading, approving and replying that is left. Your numbers will differ. These are estimates, not measurements; after a month the audit trail gives you real figures.

JobAssumptionHours beforeHours afterWhat changes
Finding accounts with a reason to write20 min each, 30 a week10.01.0The scout does it every morning; you use or ignore signals.
Finding and verifying contacts10 min per account5.00.5Done the moment an account is Ready.
Writing the emails8 min each, 90 a week12.03.0Drafted from the signal; you read and approve.
Handling replies2 h a week2.01.0Classified with the next step; you reply.
Meeting prep30 min each, 3 a week1.50.5The brief is written when the meeting is booked.
CRM updates2 h a week2.00.0Synced on every stage change.
The weekly numbers1 h a week1.00.2Written every Monday.
Total per week33.56.2About 27 hours a week back. Outbound that took most of the week takes an hour a day.

Better emails

Every email is about something that happened at that company this week, not a template.

Replies never sit

Checked every 30 minutes, classified, next step suggested.

The CRM stays true

Companies, contacts and deals updated as the desk moves, recorded in the trail.

Estimates, not measurements. After a month the audit trail gives you real figures.

Getting started

Live in an afternoon

Installing takes one click. The real work is the playbook and the first list of accounts.

1Install

Install the pack from the Solution Packs page. Connect Gmail, Google Calendar and your CRM when asked.

2Playbook

Replace the starter text: who you sell to, the signals that matter, your voice. Paste in ten emails that worked.

3Accounts

Add 30 target accounts with a tier and a segment. The scout starts researching them the next morning.

4First week

Work from the Today page each morning. Approve the drafts you like, skip the rest. Switch on the reply handler once you are sending.

5Then

Read the Monday digest and rewrite the sequence that is not getting replies.

Pricing

Included on every plan

You pay for the platform, not per desk. The plan sets how many agents, employees and workspaces you can run; every desk is included, and runs are billed on your own model key at cost. 8 agents in this desk count against the plan's agent limit.

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